Photography has been a steady companion to me since early days. During my working career, I have been documenting countless architecture and interior design projects and exhibitions in museums. When studying photography in Barcelona, my attention was immediately drawn to the genre of portraiture photography. I deepened my knowledge about studio illumination, the direction of models and storyboard creation for video portraits.

While working with professionals and entrepreneurs, I realized that there was a big necessity of having an elaborated personal or brand image, which properly reflects their activity. There’s a clear lack of knowledge about how much you can achieve with a sophisticated and authentic portrait. Most corporate portraits are conventional and nice studio photos, but they are lacking context and fail to communicate anything. I realized that my experience gained in my former profession in scenography and my acquired skills in portrait photography and video complemented each other in a very powerful and effective way.